Automobile Lamborghini S.p.A, commonly referred to as Lamborghini, is the Italian manufacturer of expensive luxury sports cars, known for producing high-performance, stylish and high speed and two-door, two-seated sport cars that serve as a great competition to Ferrari.
The company is named after its founder Ferruccio Lamborghini who was a successful tractor manufacturer before he got interested in sports cars. It was his interest in sports cars that made him buy many different high-performance cars including both Maseratis and Ferraris. He founded his own company in 1963, which used to be an independent company, but now it is a subsidiary of the German company Audi AG. Lamborghini went bankrupt in 1978 and was sold to Chrysler a long time before Audi AG became the sole owner of the company in 1988.
Lamborghini has rolled out models such as the four-seat Espada and various V8 sports cars, but it is their mid engine super cars that have gained significant popularity.
DESIGN ELEMENTS OF THE LAMBORGHINI LOGO
The Lamborghini logo stands for the founder’s zodiac sign- the Taurus (a bull). Ferruccio Lamborghini’s love of bullfights is depicted in the logo and Lamborghini car models get their names from famous bulls.
Shape of the Lamborghini Logo:
The logo of Lamborghini represents coat of arms and shows a gold snorting bull on the fore ground. The bull signifies stability, strength and determination. Lamborghini logo has become famous and recognized through out the world.
Color of the Lamborghini Logo:
Amusingly the choice of an animal and the colors used on the Lamborghini logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing rivalry with Ferrari.