Around 1929, the Roman fasces was adopted as the exclusive Chrysler Imperial logo. The fasces, an axe bundled within rods, was the visual representation of Roman “imperium” or power; the rods for scourging, the axe for beheading.
When Chrysler introduced its Classic 1931 models, the logo seems to have been changed to a pair of fasces, one carried below the other, with a flowing, double banner draped across both declaring “Chrysler Imperial.”
The fasces has been a standard element in western symbolism standing for republicanism and law and order. It’s found in the state seals of U. S. states, coins, the Lincoln Memorial, even the Knights of Columbus emblem.
Unfortunately, Italian fascists appropriated the fasces back in 1919, which must have become awkward for the Chrysler Imperial as the Thirties progressed. As far as I can tell, 1933 was the last time Imperial displayed the fasces.
In the mid-1950s, the Imperial logo was a simple gold crown (see below).
Probably the most famous Imperial logo, the eagle, was designed by John Samsen. It first appeared on the 1962 hood ornament, reappearing in 1964 not only on the hood but in the middle of the rear bumper as well, and staying until 1975 (the black outline, matching the hood ornament above, was from 1969).
This version reappeared on the 1978-1981 M-body LeBaron, and on the 1989-1993 Chrysler Imperial.